About Us

Welcome to Essential

Your apparel partners through education and innovation.

Who We Are

A family owned and operated business who have been supplying branded apparel and corporate clothing for the past 20 years.

Our Mission

To be the very best and most innovative garment decorators in the UK.

What We Do

Embroidery, Screen Printing, Digital Printing, Creative Services and everything inbetween!

We pride ourselves on being a leader in our industry; delivering high quality and innovative design, with an enviable reputation and track record.

Our History

Essential was started back in 1998 as Essential Embroidery Design by husband and wife duo, George & Nicki Georgiou. Back then we focused solely on Embroidery and had just one machine. With a lot of hard work and impeccable customer service the business took off!

As we grew, we added much more than just embroidery to our offering and so Essential Embroidery Design became simply ‘Essential’. Today we employ close to 60 people at our factory and offices in Dunstable, Bedfordshire, with both George & Nicki still working in the business along with their two children!

Our Brand Pillars

Our brand pillars define who we are and serve as a foundation for everything we do.

  • 01

  • Passionate

    We love what we do, and we make that show! Always going above and beyond to make sure our customers have the very best branded apparel possible.

  • 02

  • Honest

    We believe we have a duty to our customers, employees and stakeholders and will always give our honest opinion, even if that isn’t immediately beneficial to us.

  • 03

  • Innovative

    We’re always pushing to bring the very latest processes and branding techniques to the market. Our business is always changing and that is essential to our success.

  • 04

  • Educators

    We’re the very best at what we do, and we want to share that with the world! Whether that be explaining to our customers an advanced printing technique, or the newest product trends.

  • 05

  • Sustainable

    We care about our planet and its future! We make our processes as sustainable as possible such as using water-based inks and are big proponents of sustainable organic garments.

Company Video

See inside our head office and factory in our company video below where our team of clothing professionals work hard every day to create amazing branded clothing!

Our Senior Management team

Our management team is a dedicated and experienced group of people who exist to provide exceptional service and customer satisfaction.

George Georgiou - Managing Director

George Georgiou

Managing Director

Jimmy - Chairman

Jimmy

Chairman

Nicki Georgiou - HR Director

Nicki Georgiou

HR Director

Claire Sewell - Office Manager

Claire Sewell

Customer Services Director

Dorian Tranter - Sales & Marketing Director

Dorian Tranter

Sales & Marketing Director

Vava Tsioupra - Operations Director

Vava Tsioupra

Operations Director