About Us

Welcome to Essential

Your apparel partners through education and innovation.

Who We Are

A family owned and operated business who have been supplying branded apparel and corporate clothing for the past 25 years.

Our Mission

To be the very best and most innovative garment decorators in the UK and Europe.

What We Do

Embroidery, Screen Printing, Digital Printing, Creative Services and everything inbetween!

We pride ourselves on being a leader in our industry; delivering high quality and innovative design, with an enviable reputation and track record.

Our History

Essential was started back in 1998 as Essential Embroidery Design by husband and wife duo, George & Nicki Georgiou. Back then we focused solely on Embroidery and had just one machine. With a lot of hard work and impeccable customer service the business took off!

As we grew, we added much more than just embroidery, adding screen print, transfer print and more.
Today we employ close to 60 people at our factory and offices in Dunstable, Bedfordshire, with both George & Nicki still working in the business along with their two children.

In 2019, we proudly launched our workwear division, 'Essential Workwear' focusing on workwear branding and PPE supplies.
More recently in April 2022, we launched the 'Essential Branding Europe' division which offers an unparalleled UK and pan-European distribution service for discerning clients of corporate promotional merchandise, workwear, PPE and uniforms.

If you are interested in using our Essential Branding Europe division or have any other enquires, please feel free to contact our team on 01582 475801.


Our Brand Pillars

Our brand pillars define who we are and serve as a foundation for everything we do.

  • 01

  • Passionate

    We love what we do, and we make that show! Always going above and beyond to make sure our customers have the very best branded apparel possible.

  • 02

  • Honest

    We believe we have a duty to our customers, employees and stakeholders and will always give our honest opinion, even if that isn’t immediately beneficial to us.

  • 03

  • Innovative

    We’re always pushing to bring the very latest processes and branding techniques to the market. Our business is always changing and that is essential to our success.

  • 04

  • Educators

    We’re the very best at what we do, and we want to share that with the world! Whether that be explaining to our customers an advanced printing technique, or the newest product trends.

  • 05

  • Sustainable

    We care about our planet and its future! We make our processes as sustainable as possible such as using water-based inks and are big proponents of sustainable organic garments.

Company Video

See inside our head office and factory in our company video below where our team of clothing professionals work hard every day to create amazing branded clothing!

Our Senior Management team

Our management team is a dedicated and experienced group of people who exist to provide exceptional service and customer satisfaction.

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George Georgiou

Managing Director

Jimmy - Chairman



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Louis Georgiou

Operations Director

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Claire Forrester

Customer Services Director

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Dorian Tranter

Sales & Marketing Director